Founded in 1978, with the goal of providing the hair & beauty industry professionals with high performance, botanically based products that would be better for them, their clients, and the planet.

All Aveda products are made with pure flower and plant essences which are high-performing, yet gentle on your hair, our hands and the environment.

Aveda’s service reputation is built on the philosophy that learning never ends. At Serin, we have all received training at the Aveda Institute in London. This way we can be sure of bringing you the very latest innovations and techniques in hairdressing.